You must BE a friend first to HAVE a friend… How to treat your business like the best friend you want it to be towards you…

Step One: Take a hard, honest assessment of “the insides”.

If your company was a friend of yours (a human being like yourself) your friend would have a unique personality and identity traits (called strengths and weaknesses). As if you were helping your friend (your business) out, WRITE OUT separate lists that identify your friend’s strengths, weaknesses and goals. No goal is too weird, no strength nor weakness is too large or too small to ignore. PLACE IT ALL ON PAPER because that list is the representation of the reality your friend (your business has to deal with)…

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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