You must BE a friend first to HAVE a friend… How to treat your business like the best friend you want it to be towards you…

Step One: Take a hard, honest assessment of “the insides”.

If your company was a friend of yours (a human being like yourself) your friend would have a unique personality and identity traits (called strengths and weaknesses). As if you were helping your friend (your business) out, WRITE OUT separate lists that identify your friend’s strengths, weaknesses and goals. No goal is too weird, no strength nor weakness is too large or too small to ignore. PLACE IT ALL ON PAPER because that list is the representation of the reality your friend (your business has to deal with)…

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