Why Measuring Time On Site is Important

Everything on the internet revolves around traffic generation and conversion. It does not matter what type of site you have, from a personal blog to a website selling tractor parts. You need visitors to come to your site, and then take some sort of action which is desirable, which is considered a conversion. Conversion may mean a purchase transaction, it might mean downloading a report, or it might mean reading the latest article that has just been posted.

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