The worst number in business

Dan Kennedy writes that the “worst number in business is number one” referring to a business’s tendency to rely on only one  sure thing.  I hear this all the time.  “I get all my business by referral.”  “I get all my business from Google.”  “I only work in the XYZ industry.”  If we’ve learned anything in the last couple of years, I hope that we’ve learned that things change, and often quickly.  Reliance on any one thing is a recipe for going out of business.

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Source: feeds.networkingphoenix.com

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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