The Art of Listening

Even though every single sales training program emphasizes listening as the one of the single most important requirements for successful sales people, over 79% of the people surveyed comment that salespeople’s greatest weakness is their poor listening skills.  Is it because they are so bad at listening that they don’t learn that skill in sales school?  Or, is it that sales school simply doesn’t know how to educate people on the art of listening.  While it is a combination of many factors, sales professionals teaching sales professionals how

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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