Social Media: Engage

June 30th marked the second annual Social Media Day, the day we celebrate all that has changed and been enhanced through social media. Events occurred around the country, including right here in my hometown, Phoenix, AZ. Attendees here estimated that at least 600 people gathered for an informal happy hour, sharing the experience through Foursquare and Gowalla check-ins and Twitter and Facebook posts and pictures. According to, more than 600 meet-ups were scheduled across the US to honor the day.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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