Productivity Tip: How Do You Know What They Are Saying About You?

In the world of mass conversion, aka Social Media, its very popular to hear branding and marketing people talking about “Managing Your Online Brand.”

So what does this really mean?

In its most basic form, Managing Your Online Brand is basically what others are saying about you online. Be it Social Media, Blog posts, news articles, etc.

In today’s world you have to remember one thing… The conversation is going to happen whether you like it or not so you better be part of the conversation.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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