In the world of mass conversion, aka Social Media, its very popular to hear branding and marketing people talking about “Managing Your Online Brand.”
So what does this really mean?
In its most basic form, Managing Your Online Brand is basically what others are saying about you online. Be it Social Media, Blog posts, news articles, etc.
In today’s world you have to remember one thing… The conversation is going to happen whether you like it or not so you better be part of the conversation.