Measuring Your Online Marketing Strategy with the Right SEO Metrics and Tools

Measuring the success of your online marketing strategy depends on understanding the differences between ROI in traditional marketing and ROI in the online world. When it comes to your SEO strategy, your ultimate goal is of course generating traffic that leads to conversions, but in order to truly gauge the effectiveness of your campaign, you’ll need to understand the dynamics that go into reaching that goal. Analytics programs offer a lot of data, but sometimes it can all be overwhelming. Let’s start by discussing what metrics you should be watching.

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