Measuring Your Online Marketing Strategy with the Right SEO Metrics and Tools

Measuring the success of your online marketing strategy depends on understanding the differences between ROI in traditional marketing and ROI in the online world. When it comes to your SEO strategy, your ultimate goal is of course generating traffic that leads to conversions, but in order to truly gauge the effectiveness of your campaign, you’ll need to understand the dynamics that go into reaching that goal. Analytics programs offer a lot of data, but sometimes it can all be overwhelming. Let’s start by discussing what metrics you should be watching.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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