Kid Rock Consistently Rocks his Brand

The Kid Rock brand {Kid is his name and Rock is his game}… looks pretty simple on the surface, yet, it took him 20 years to own his brand and to be accepted as “that’s what Kid does.”  Kid stopped in the Valley of the Sun last Friday night on his “Born Free” tour with Sheryl Crow.  It was an awesome concert, and I loved the opening with a raw photo slide show documenting the history from being a Kid to being a 40-year old Kid.  I was inspired about his truth to his brand, and always love a great branding example to learn from.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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