Kid Rock Consistently Rocks his Brand

The Kid Rock brand {Kid is his name and Rock is his game}… looks pretty simple on the surface, yet, it took him 20 years to own his brand and to be accepted as “that’s what Kid does.”  Kid stopped in the Valley of the Sun last Friday night on his “Born Free” tour with Sheryl Crow.  It was an awesome concert, and I loved the opening with a raw photo slide show documenting the history from being a Kid to being a 40-year old Kid.  I was inspired about his truth to his brand, and always love a great branding example to learn from.

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