Our November speaker, Jonathan Salem Baskin writes a bi-weekly column on leadership for the CMO Strategy section of Advertising Age, twice-weekly contributions to Forbes, and daily tidbits of social history on the site for his third book, Histories of Social Media (a second edition was published in April, 2013).
Futurists talk of a “singularity,” when everything is connected into a single, conscious network. However, mobile devices are making this a reality for consumers today, which means marketers must ask themselves:
- Will branded content play the same role tomorrow as it does today?
- Are there limits to how much consumers want marketers to know?
- Do we need to redefine the very substance of our conversations?
Baskin will provide answers to those questions and more, thanks to research conducted exclusively for this AZIMA presentation.
The Mobile Singularity: New Rules For Marketing To Smart Networks?
Thursday, November 21
Hilton Scottsdale Resort
6333 N Scottsdale Rd
Scottsdale, AZ 8525
(Map and directions)
Doors open at 6:00 p.m. for networking.
Dinner served at6:45 p.m. and presentation will begin at 7:00 p.m.
Corporate Members & VIP Members are FREE. (Join Now)
Non-Members $40 pre-register, $50 at the door. Students: $25