Join Advertising Age and Forbes columnist Jonathan Salem Baskin at AZIMA

Our November speaker, Jonathan Salem Baskin writes a bi-weekly column on leadership for the CMO Strategy section of Advertising Age, twice-weekly contributions to Forbes, and daily tidbits of social history on the site for his third book, Histories of Social Media (a second edition was published in April, 2013).

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Futurists talk of a “singularity,” when everything is connected into a single, conscious network. However, mobile devices are making this a reality for consumers today, which means marketers must ask themselves:

  • Will branded content play the same role tomorrow as it does today?
  • Are there limits to how much consumers want marketers to know?
  • Do we need to redefine the very substance of our conversations?

Baskin will provide answers to those questions and more, thanks to research conducted exclusively for this AZIMA presentation.

The Mobile Singularity: New Rules For Marketing To Smart Networks?

Thursday, November 21

Hilton Scottsdale Resort
6333 N Scottsdale Rd
Scottsdale, AZ 8525
(Map and directions)

Doors open at 6:00 p.m. for networking.
Dinner served at6:45 p.m. and presentation will begin at 7:00 p.m.

Corporate Members & VIP Members are FREE. (Join Now)
Non-Members $40 pre-register, $50 at the door. Students: $25

Register Today!

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