Join Advertising Age and Forbes columnist Jonathan Salem Baskin at AZIMA

Our November speaker, Jonathan Salem Baskin writes a bi-weekly column on leadership for the CMO Strategy section of Advertising Age, twice-weekly contributions to Forbes, and daily tidbits of social history on the site for his third book, Histories of Social Media (a second edition was published in April, 2013).

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Futurists talk of a “singularity,” when everything is connected into a single, conscious network. However, mobile devices are making this a reality for consumers today, which means marketers must ask themselves:

  • Will branded content play the same role tomorrow as it does today?
  • Are there limits to how much consumers want marketers to know?
  • Do we need to redefine the very substance of our conversations?

Baskin will provide answers to those questions and more, thanks to research conducted exclusively for this AZIMA presentation.

The Mobile Singularity: New Rules For Marketing To Smart Networks?

Thursday, November 21

Hilton Scottsdale Resort
6333 N Scottsdale Rd
Scottsdale, AZ 8525
(Map and directions)

Doors open at 6:00 p.m. for networking.
Dinner served at6:45 p.m. and presentation will begin at 7:00 p.m.

Corporate Members & VIP Members are FREE. (Join Now)
Non-Members $40 pre-register, $50 at the door. Students: $25

Register Today!

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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