It’s Really Okay to Toot Your Own Horn

However, it’s best to learn how to do it with finesse. Many of us were taught from childhood that is was not nice to brag or boast about yourself. Bragging about you personally is not what I am talking about. I’m talking about tooting your own horn to exploit your business. Hey! If you don’t toot your own horn – who will? Always do it with finesse.

Fi·nesse, noun:

1. Extreme delicacy or subtlety in action, performance, skill, discrimination, taste, etc.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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