How To Set Targets!

How To Set Targets!

Set company targets for each key driver – Determine profitability from hitting key driver targets;

  • Are targets realistic?
  • Is profitability the desired profitability?
  • Realistic targets that result in a loss may mean your ‘business model’ needs to be changed.

• Determine actions/plans to achieve the targets and deadline dates;

• Set targets for staff who have influence on key drivers (sales staff, for example); and

read more


Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

Leave a Comment

Your email address will not be published. Required fields are marked *