We are talking about your character, your charisma, your competence, your “you”. It is what people come to expect when they see you, hear your name or talk to you. If you haven’t already, you need to always think of yourself as a brand. It doesn’t matter whether you are an employee, unemployed, a business owner, an executive, etc. Your brand is you and should continually be nurtured, maintained and loved.
Want to define your personal brand? Just follow the “Always be’s”: