Do you ever think about the brand that is you?

We are talking about your character, your charisma, your competence, your “you”. It is what people come to expect when they see you, hear your name or talk to you. If you haven’t already, you need to always think of yourself as a brand. It doesn’t matter whether you are an employee, unemployed, a business owner, an executive, etc. Your brand is you and should continually be nurtured, maintained and loved.

Want to define your personal brand? Just follow the “Always be’s”:

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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