Do Less More Often

If you have ever thought that you need to impress a client or ‘WoW’ a new prospect, you are not alone. Many businesses look for opportunities to do just that. However, be cautious -you don’t want to come across as flashy or look as though you are intentionally trying to buy their business.

Try to think of when you first started dating someone new. Your first token gift was not a wedding ring while on bended knee. That would be just ridiculous. You have to take it slow. You need to build the relationship first. Wooing a new client is very similar.

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