Customer Experience is Branding (Part 2)

In the last blog, “Customer Service is Branding” I wrote: “The more work required of customers, the less sales return you will realize.”  Let’s add to that: “If your customer has a bad experience, you’ve wasted your time and money to get them in the door, and then you have opened yourself up to brand damage.”  Customers are the reason we are in business, and they are in control – make it a great customer experience for them!  To explain this point, I’d like to share Part 2 of some good and bad customer experiences, and the results:

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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