Customer Experience is Branding (Part 2)

In the last blog, “Customer Service is Branding” I wrote: “The more work required of customers, the less sales return you will realize.”  Let’s add to that: “If your customer has a bad experience, you’ve wasted your time and money to get them in the door, and then you have opened yourself up to brand damage.”  Customers are the reason we are in business, and they are in control – make it a great customer experience for them!  To explain this point, I’d like to share Part 2 of some good and bad customer experiences, and the results:

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