Credibility is a Key Branding Component

Customers lack of confidence, and reluctance to take action is not surprising given the explosion of words said, yet so few of these words delivered.  If you can’t do it, please don’t say it.  If you aren’t sure if you can deliver, then just make a small promise that you know you can keep.  It is that simple.  Your brand is your reputation; which is your word, and what you can deliver.  When you don’t deliver on your word, and your messages are different; you will decrease your credibility, and therefore your brand value.

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Source: feeds.networkingphoenix.com

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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