Classifying Life-time Customer Values

Print off a list of all of your customers from say the last 12 months (longer if you are a buy once every 2 or 3 year business). Next to each customer have details like how much they spent, how many times they bought, how many people they referred to you, do they pay on time etc. This will enable you to rank your customers according to your own criteria. Remember Profit/Cash is KING.

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