Yes, you can! Maybe you believe you can brand yourself, maybe you don’t. Maybe you don’t even know how to define a brand. Do I mean branding livestock or do I mean a brand like Nike?
The word ‘brand’ began simply as a way to tell one person’s cattle from another by means of a hot iron stamp. Then ‘brand’ became the identity of a specific product, service or business. ‘Brand’ has continued to evolve to encompass identity – i.e. the personality of a product, company or service.