Building a Brand in the Middle East

Want to take an international look at marketing and brand building without paying expensive airfare or waiting in any security lines?  Well, we can… thanks to Jeff Walters, the Catalyst at Strategy Outfitters.  Our local entrepreneur, Jeff spent half of this year working on an early stage airline in the Middle East, based in Riyadh, Saudi Arabia, along with traveling to Dubai, Bahrain, Istanbul and Cairo; and these are some of his observations from a marketing point of view:

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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