Building a Brand in the Middle East

Want to take an international look at marketing and brand building without paying expensive airfare or waiting in any security lines?  Well, we can… thanks to Jeff Walters, the Catalyst at Strategy Outfitters.  Our local entrepreneur, Jeff spent half of this year working on an early stage airline in the Middle East, based in Riyadh, Saudi Arabia, along with traveling to Dubai, Bahrain, Istanbul and Cairo; and these are some of his observations from a marketing point of view:

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