Branding Success Story: Ingredients for a Perfect Margarita Mix Business

At the end of our monthly Phoenix Power up! Branding workshop, Debbi Phipps shared her amazing story.  It summed up the successful results that happen when branding and social media are done right!  If I were a participant, I would have thought she was an audience plant (but we don’t do that!).  Let’s find out how these ingredients: dedication, timing, branding and social media savvy produced the perfect margarita mix business.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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