Branding Story: Vs Barber Stays a Cut Above by Treating Clients Like Family

How the Brand Started:

Being a barber wasn’t the career Igor Ilyabayev, owner of V’s Barbershop in Phoenix and Scottsdale, had in mind even though the profession has been in his heritage.  But at the age of 19, Ilyabayev changed his mind and decided to follow in the footsteps of his father, uncle and aunt.

“At first, I didn’t want to go into the family business. My father convinced me, so I had something to fall back on,” Ilyabayev said.

How the Brand was Discovered:

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