Branding Story: Vs Barber Stays a Cut Above by Treating Clients Like Family

How the Brand Started:

Being a barber wasn’t the career Igor Ilyabayev, owner of V’s Barbershop in Phoenix and Scottsdale, had in mind even though the profession has been in his heritage.  But at the age of 19, Ilyabayev changed his mind and decided to follow in the footsteps of his father, uncle and aunt.

“At first, I didn’t want to go into the family business. My father convinced me, so I had something to fall back on,” Ilyabayev said.

How the Brand was Discovered:

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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