Branding Story: Nothing Bundt Branding with Nothing Bundt Cakes

As I was driving down the 51 in Phoenix, I couldn’t help but notice a wonderfully branded car….what was it?  It was a Nothing Bundt Cake car and there were no holes left in their branding message.  They had the car decorated with the branding colors, logo and tagline and received a bonus for having the license plate branded: BUNDT

Here is the Nothing Bundt Cakes branding story:


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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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