AZIMA Serves it Up with Social Media July 12th, 2011


Join us to hear from a panel of local Chefs and Restaurateurs who’ve been reaping the rewards of creating thriving online communities to support their foodie customers. Social media certainly has its benefits for those who love dining out. From free appetizers for Foursquare check-ins, to Twitter notifications about happy hours, to Facebook messages including discounted entrees, there’s always something tantalizing happening online. RSVP for EVENT

EVENT: Serving it Up with Social Media

MODERATOR: Ty Largo, Principal & Creative Director at UP Agency, a local marketing/PR firm where he works closely with many local hospitality providers.

PANELISTS: Chef Justin Beckett (@beckettstable) opened his highly anticipated restaurant, Beckett’s Table, in the fall of 2010. Long before his first dinner service, Beckett strategically earned thousands of social media followers who witnessed the step-by-step process of recipe development, restaurant design and even had opportunities to contribute to the restaurant’s concept. The online engagement resulted in a booming business from day one. Jennifer Granillo, Burrito Wrangler & Marketing Consultant, Chipotle Mexican Grill has spent nearly ten years spreading burrito love with Chipotle Mexican Grill. As a marketing consultant for Chipotle, Jenn leads strategic sales and brand building initiatives and community relations efforts for the restaurant’s locations in Arizona, Utah and Idaho. 

DATE: July 12, 2011 TIME: 6 pm- Networking & Cocktails and 7 pm- Program & Light Dinner

LOCATION: Scottsdale Hilton (6333 N. Scottsdale Rd. Scottsdale, AZ 85250)

PRICING: A light dinner and one drink are included in the cost of the event. Student: $25 (Enter “STUDENT” promo code) Members: $35 (Enter “AZIMAMEMBER” promo code) Non- Members: $45 At the door: $55

R.S.V.P. for Event

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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