Join us to hear from a panel of local Chefs and Restaurateurs who’ve been reaping the rewards of creating thriving online communities to support their foodie customers. Social media certainly has its benefits for those who love dining out. From free appetizers for Foursquare check-ins, to Twitter notifications about happy hours, to Facebook messages including discounted entrees, there’s always something tantalizing happening online. RSVP for EVENT
EVENT: Serving it Up with Social Media
MODERATOR: Ty Largo, Principal & Creative Director at UP Agency, a local marketing/PR firm where he works closely with many local hospitality providers.
PANELISTS: Chef Justin Beckett (@beckettstable) opened his highly anticipated restaurant, Beckett’s Table, in the fall of 2010. Long before his first dinner service, Beckett strategically earned thousands of social media followers who witnessed the step-by-step process of recipe development, restaurant design and even had opportunities to contribute to the restaurant’s concept. The online engagement resulted in a booming business from day one. Jennifer Granillo, Burrito Wrangler & Marketing Consultant, Chipotle Mexican Grill has spent nearly ten years spreading burrito love with Chipotle Mexican Grill. As a marketing consultant for Chipotle, Jenn leads strategic sales and brand building initiatives and community relations efforts for the restaurant’s locations in Arizona, Utah and Idaho.
DATE: July 12, 2011 TIME: 6 pm- Networking & Cocktails and 7 pm- Program & Light Dinner
LOCATION: Scottsdale Hilton (6333 N. Scottsdale Rd. Scottsdale, AZ 85250)
PRICING: A light dinner and one drink are included in the cost of the event. Student: $25 (Enter “STUDENT” promo code) Members: $35 (Enter “AZIMAMEMBER” promo code) Non- Members: $45 At the door: $55