AZIMA Presents Leveraging Online Marketing to Hispanics

AZIMA (Arizona Interactive Marketing Association) Presents!

See and learn from Kelly McDonald, one of “26 Hot Speakers” by Successful Meetings Magazine.

She’ll share with the Arizona Interactive Marketing Association fantastic tips on reaching this coveted audience from her bestselling book “How to Market to People Not Like You”.

Kelly McDonald is a marketing and advertising expert with more than 20 years of global advertising agency experience, in both the general Market and Latino sides of the business. She has deep experience in marketing to different generations, values, lifestyles, races and ethnicities. Her client experience includes brands such as Toyota, Sherwin-Williams, Kimberly-Clark, Miller / Coors, Harley-Davidson, State Farm Insurance, Mattel, Ace Hardware and Nike. Her company has twice been named one of the top ad agencies in the U.S. by Advertising Age Magazine. She has also been featured in Forbes, BusinessWeek, and Fast Company, as well as on CNBC, and Sirius/XM Radio.

Now is your chance to see her live! Hispanic digital, mobile and online media habits are evolving quickly and it’s imperative that marketers understand and keep up with these rapidly changing behaviors. Attendees will learn:

  • The “size of the prize” – the scope of opportunity that the Latino market represents today and tomorrow
  • The Four Latino Mindsets and how media consumption, online and social media habits differ among them.
  • Learn the most common mistakes made in Latino online marketing and how to avoid them, as well as best practices among successful brands

Time/Date: September 13th – Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m. NOTE: AZIMA events are the second Tuesday of every month…learn more at


– Student $25 (Enter “STUDENT” promo code)

– Members $35 (Enter “AZIMAMEMBER” promo code)

– Non- Members $45

– At the door $55

Register for This Event and Upcoming AZIMA Events Online

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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