AZIMA Event on Mobile First for 2013: Advertise, Monetize, and Maximize 2-28-13

Discover the strategies and tactics you need to succeed in the mobile-first future of customer engagement with Peter Bassett, VP of Ad Operations for inMobi, the leading mobile-first customer engagement platform. Register Online:

Mobile marketing and advertising gets you closer to consumers than any other form of media. When done right, it leaves customers with an enriching brand experience. When done wrong, it may lead to the loss of a customer.

In his presentation, Peter Bassett will show you how to master mobile marketing and:

  • Discover strategies and tactics to help you succeed in a mobile-first future
  • Learn how rich media for mobile creates compelling consumer engagements
  • Touch every step along a consumer’s mobile path to purchase
  • Achieve optimal business results through smartphone and tablet use

Peter joined InMobi in June of 2011 as Head of Sales for North America. His mainfocus upon starting was to build out a strategic brand and performance sales team. Prior to joining the InMobi team, he was the Chief Operations Officer for Sportgenic (acquired by Glam Media), the largest vertical sports ad network in the world. Before Sportgenic, Peter was the Senior Vice President of Advertising Sales forMillennial Media. With more than two decades of online media sales and Internetadvertising experience, Peter has built numerous successful sales teams and hasdeveloped deep relationships with digital agencies and marketers alike. He has livedin various cities including Pennsylvania, New York and San Francisco, where hecurrently resides.

Date: Thursday, February 28, 2013

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Location: Hilton Scottsdale Resort & Villas 6333 North Scottsdale Road, Scottsdale, AZ 85250

Pricing: VIP Members, and Corporate Members ( 3 & 5 seats) FREE
Non- Members pre-purchase $40

Non- Members at the door $50

Student $25

Register Today:

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

Leave a Comment

Your email address will not be published. Required fields are marked *