AZIMA Event Nov. 16th – Extra, Extra…Get Your News How?

AZIMA event attendees will learn how local news sites are adapting and leading in a constantly changing environment. Digital leaders from,, and KNXV/15 will discuss how they are adapting to online trends like social media and mobile marketing. Additionally, they will discuss how they are leveraging their traditional roots to remain relevant in a 24 hours news cycle.


Mike Coleman, VP Digital Media for azcentral.comRuss Hill is the VP Product Development for

Joe Hengemuehler, News Director at KNXV/15

The event will be moderated by Tim McGuire, Frank Russell Chair of Journalism at ASU’s Walter Cronkite School of Journalism and Mass Communication.

Time: 6:00p.m.- 8:15p.m.

Event Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250)

A light dinner, and one drink is included.

Pricing: Student $25 (Enter “STUDENT” promo code) Members $35 (Enter “AZIMAMEMBER” promo code) Non- Members $45 At the door $55


Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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