AZIMA Event June 21 – How to Do Killer Facebook Ads: Radical Social Targeting

What happens when you combine Facebook, YouTube, LinkedIn and display network targeting together? Register Now and find out in person:

You get channels that help you target the “whole customer,” in addition to a powerful grid of attributes that allow you to define them. Take control of this grid with the help of Marty Weintraub, CEO of aimClear, to gain amazing PPC strategies and tactics, plus explore one of the most comprehensive “persona” modeling concepts on earth to help you identify, target and reach your audience segments.

Marty’s online marketing experience dates to 1992, the dawn of the interactive era; however, his career has spanned more than two decades working in traditional and online marketing channels. Marty has been described as “not your typical agency type.” A “social media maverick” and “more innovator than follower,” Marty is often leading the conversations about search and social media marketing, and aimClear has become internationally recognized for its work in the field.

He describes his fondness for the industry as akin to Italian cooking and the Beatles. “Industry folks are the coolest professionals I’ve ever known. I love the ebb and flow of content, traffic, viral propagation, and waves of buzz. I love it like music.”An avid blogger, Marty shares his insights via aimClear blog, as well as in blogs and columns forSearchEngineLand, SearchEngineWatch, and Search Marketing Standard. Marty has spoken at multiple conferences, including Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, International Search Summit, BlueGlass South, Direct Marketers Association, Search Engine Marketers of Portland (SEMpdx), and Minnesota Interactive Marketing Association (MIMA).

Date: Thursday, June 21st, 2012

Location: Scottsdale Hilton (6333 N. Scottsdale Rd., Scottsdale, AZ 85250) – Dinner, and one drink is included.

Time: Doors open at 6:00 p.m. for networking. Dinner served at 6:45 p.m. and presentation will begin at 7:00 p.m.

Pricing: Corporate Members & VIP Members are FREE. Non-Members $40 pre-register, $50 at the door.


Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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