As I deal with prospects at my small business SEO firm, as well as those newer to online marketing on a regular basis, I am always fascinated with people that assume all they have to do is stuff their web page with keywords. I’m also entertained by those so called SEO experts who try to make themselves out to be rocket scientists. It really isn’t difficult, but it can involve more things depending on your business vertical. Content is a big thing no matter the vertical.