3 Reasons to Create an Incentive Program

The most obvious and commonly used incentive programs are directly related to increasing sales. In tough economic times, incentive programs are often looked at as areas to cut back when that is actually the time they are needed the most. Incentive programs are needed to motivate salespeople to go the extra mile when times are tough. Well-crafted incentive programs can solve a variety of business challenges that go way beyond sales. Here are some additional ways incentive programs can be used:


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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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