Matt OBrien of Mint Social on AI + Business Intelligence

The top challenge for businesses today is they do not know they have a website problem and how this impacts their digital marketing results.

Websites must be mobile first. If your site is not fast on a mobile device, search engine rankings may tank.

The second digital marketing priority is the user experience on your website…this is going to impact your ranking. Meta tags and keywords and onsite/offsite manipulation is lessening, and it’s about the speed and performance of your website in the mobile world.

Businesses have a data problem too.

Data is everywhere; website data, customer data, spreadsheet data, and more data that has not been looked at all together to see the patterns for digital marketing success.

Learn more at: https://mintsocial.com/social-media-marketing/matt-obrien-on-business-intelligence-and-machine-learning-digital-marketing

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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