Matt OBrien of Mint Social on AI + Business Intelligence

The top challenge for businesses today is they do not know they have a website problem and how this impacts their digital marketing results.

Websites must be mobile first. If your site is not fast on a mobile device, search engine rankings may tank.

The second digital marketing priority is the user experience on your website…this is going to impact your ranking. Meta tags and keywords and onsite/offsite manipulation is lessening, and it’s about the speed and performance of your website in the mobile world.

Businesses have a data problem too.

Data is everywhere; website data, customer data, spreadsheet data, and more data that has not been looked at all together to see the patterns for digital marketing success.

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