Understanding the re-branding process with postings from facebook

What people usually mean when they start talking re-branding is wanting to put a new spin on things. They want to change perceptions without changing the business or the way they do or think about things. Most think that once they get that cool new logo or business card design, everything will be different. But the inside hasn’t changed,¬†which is why just getting re-designed doesn’t work.¬† This is the equivalent of putting a fancy new outfit on the same, tired body.

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Source: feeds.networkingphoenix.com

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