Prospecting For and Landing that Prized Customer

When it comes to great sales and marketing strategies, there is a great deal of similarity to becoming a great fisherman.  For when it comes to fishing, more than anything else, the trick is knowing how to fish in the right waters, with the best lures, leveraging the latest knowledge, and utilizing the best techniques to land that prized fish.  Every great angler knows what it takes to catch a fish and they put that knowledge and skill – no luck involved – to land them. That is why they rarely go empty handed – they have a system they know works and they work it.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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