Prospecting For and Landing that Prized Customer

When it comes to great sales and marketing strategies, there is a great deal of similarity to becoming a great fisherman.  For when it comes to fishing, more than anything else, the trick is knowing how to fish in the right waters, with the best lures, leveraging the latest knowledge, and utilizing the best techniques to land that prized fish.  Every great angler knows what it takes to catch a fish and they put that knowledge and skill – no luck involved – to land them. That is why they rarely go empty handed – they have a system they know works and they work it.

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