Personal brand or business brand – what’s the difference?

A personal brand helps you maneuver in the business world, and a business brand extends the work that the personal brand started.  Everyone {entrepreneur, mompreneur, employee, unemployed, business owner, contractor, celebrity, welebrity, etc.} should build a strong personal branding foundation before attempting to successfully leverage the personal brand into a business brand.

You are a brand, and the smartest thing you can do is to

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