Improve Website Messaging by Creating a Buyer’s Persona

 

In order to make your website content effective, you need to have a buyer’s persona in mind. Take a minute and imagine yourself as your ideal customer. Pull up your website and read the message your website is sending. Does it feel like it resonates? Is it speaking to you (the ideal customer), or is it filled with “we do this, we do that” type of content?

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Source: feeds.networkingphoenix.com

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