If the Why is BIG enough, the How will follow

I wish more people would think of the “Why?” instead of “How?” because it is the reason:

  • Why the business exists.
  • Why customers would want to buy from you.
  • Why employees should want to come to work.
  • Why partners should join forces with you.
  • Why entrepreneurs should stay dedicated to making their dreams come true!

Your mission or vision statement is the “Why?” from your brand story and will be the fuel to keep you and your business moving forward.

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Source: feeds.networkingphoenix.com

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

View all of Author Matthew O'Brien posts.

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