I wish more people would think of the “Why?” instead of “How?” because it is the reason:
- Why the business exists.
- Why customers would want to buy from you.
- Why employees should want to come to work.
- Why partners should join forces with you.
- Why entrepreneurs should stay dedicated to making their dreams come true!
Your mission or vision statement is the “Why?” from your brand story and will be the fuel to keep you and your business moving forward.