Free Branding Tool: Credibility

Credibility refers to the objective and subjective components of the believability of a source or message and has to be earned over time, but also can be lost in an instant, as we have seen when headlines break and the real truth is uncovered. Credibility is a key branding component, as well as being a free branding tool available to everyone.

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Source: feeds.networkingphoenix.com

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