Branding Story – ‘The Vanilla Ice Project’

I always love a good branding story, and hope you enjoy this one with an interesting twist. If ‘Vanilla Ice’ doesn’t sound familiar to you — he was a rapper in the 1990’s, but that is not what this story is about.  It is about Rob Van Winkle discovering a passion for real estate and renovation, having an odd appeal, along with knowledge to create a credible brand.

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