Branding, not bragging

This one day at PodCampAZ {which will be TechPHX in 2012}, I heard Cary Pena, from AZ Family 3TV open up this 2-day informative and collaborative event with her talk: “Branding, not bragging.”  It was spot on and provided the audience with some great branding tips, along with a great example of a living, breathing authentic brand who is leading by example.

When Cary was questioned from someone in the audience who doesn’t own a TV about how she considers herself genuine…

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