Branding, not bragging

This one day at PodCampAZ {which will be TechPHX in 2012}, I heard Cary Pena, from AZ Family 3TV open up this 2-day informative and collaborative event with her talk: “Branding, not bragging.”  It was spot on and provided the audience with some great branding tips, along with a great example of a living, breathing authentic brand who is leading by example.

When Cary was questioned from someone in the audience who doesn’t own a TV about how she considers herself genuine…

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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