Branding Lessons from Sculptures

While in Chicago, I was enthralled with two sculptures because of the non-stop crowds that they drew.  It was fascinating to watch the variety of interactions and joyful responses from the crowds. Even though I had already seen one of these sculptures three times, my eyes were re-opened.  It inspired this blog in hopes that it will re-open your eyes by taking a 360 degree look at your brand, as well as observing the different ways people interact with your brand to make sure your brand experience is enthralling.

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