Brand It Or Die

I wanted my first of blog of 2012 to set an intention for a great year for everyone…so, I went to Facebook to find inspiration and our latest ‘Like’ was from Kennedy Mpezeni, the author of ‘Brand It Or Die.’  The book cover instantly captured my attention for two reasons 1) The word Brand 2) It was similar to the slogan ‘Engage or Die’ from a recent book I read titled: Engage!  Once I landed on Kennedy’s Facebook wall, I discovered that she is from Zimbabwe and then I noticed she had some awesome branding quotes.  So I thought this would fit in perfectly with my 2012 intention.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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