Brand congruency: Does your inside world match your outside world?

When we don’t behave as the person we believe ourselves to be, we will feel “off” or “out of sorts” and often, frustrated or angry, but can’t figure out why.  For example, If we think we are a lion, but we act as a mouse, we will secretly loathe ourselves.

Congruency is one of the most profoundly powerful drives we have as humans and this was confirmed to me last month, after reading

The Charge: Activating the 10 Human Drives That Make You Feel Alive by Brendon Burchard.

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