Brand congruency: Does your inside world match your outside world?

When we don’t behave as the person we believe ourselves to be, we will feel “off” or “out of sorts” and often, frustrated or angry, but can’t figure out why.  For example, If we think we are a lion, but we act as a mouse, we will secretly loathe ourselves.

Congruency is one of the most profoundly powerful drives we have as humans and this was confirmed to me last month, after reading

The Charge: Activating the 10 Human Drives That Make You Feel Alive by Brendon Burchard.

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Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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