10 Factors to Brand Resiliency


In 2012, probably just like you, I have gotten knocked down and back up, only to get knocked down again.  Just when I thought I was ready to go, I got another punch, and then another.  It doesn’t matter what happened, how hard the punch was or how it compares to your punches… and it doesn’t matter how many times you got knocked down either.  What matters is how soon you can get back up again.  This is what I mean by Brand Resiliency and it is a key factor for building a strong brand and living a successful life.

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Source: feeds.networkingphoenix.com

Matthew O'Brien

With over 20 years of experience in the digital media world, Matthew has worked for and with Fortune 500 businesses and has built companies from the start-up stage to exit strategy. He recently helped develop a data insight engine to bridge the gap between search, social, and mobile marketing to maximize the visibility, relevancy, and predictive success of online businesses.

Matthew is the founder of MINT Social, an award-winning digital marketing company that accelerates online marketing results to help businesses get found and thrive online. 

Matthew has developed an educational curriculum for Universities on social media for businesses, is a founding board member of the Arizona Innovation Marketing Association (AZIMA), a board member of HeroZona Foundation and on the advisory board (Vinnies) for St. Vincent de Paul - Phoenix.  Matthew is a mentor with ASU Entrepreneurship and Innovation Group, a speaker on social media and digital marketing, and is a subject matter expert with many online portals.

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