In 2012, probably just like you, I have gotten knocked down and back up, only to get knocked down again. Just when I thought I was ready to go, I got another punch, and then another. It doesn’t matter what happened, how hard the punch was or how it compares to your punches… and it doesn’t matter how many times you got knocked down either. What matters is how soon you can get back up again. This is what I mean by Brand Resiliency and it is a key factor for building a strong brand and living a successful life.